What do you think affects the safety of your vehicle the most?
| Brakes |
 (56%) |
| Tires |
(20%) |
| Seatbelt |
(13%) |
| Frame |
(9%) |
| Airbags |
(1%) |
| Horn |
(0%) |
While brakes (56%) and tires (20%) were the first and second choice for safety, male respondents were more likely to answer "tires" than females surveyed (F 15% M 27%).
|
Where do you keep your tire gauge?
| Car |
(60%) |
| Don't own one |
(21%) |
| Garage |
(13%) |
| House |
(3%) |
| Other |
(3%) |
| What's a tire gauge? |
(1%) |
While it appears that Americans keep their tire gauges handy and ready to use (Car 60%, Garage 13%), a good number of those surveyed don't even own one! They must be relying upon another source to make sure their tires are running proper psi!
|
How often do you have the air checked in your tires?
| Once a year |
(5%) |
| Once a quarter |
(36%) |
| Once a month |
(40%) |
| Once a week |
(8%) |
| Other |
(5%) |
| Never |
(6%) |
Whether they check themselves or have an expert do it, majority of Americans are practicing good tire habits with 40% of respondents checking their tire pressure once a month. In general, men seemed to check more often than women.
|
On average, how often do you think you should have your tires rotated?
| Every 10,000 miles |
(21%) |
| Every 6,000 miles |
(39%) |
| Every 3,000 miles |
(20%) |
| Other |
(18%) |
| No need to rotate |
(3%) |
Again, it appears that Americans are taking good care of their black, round investments with more than one-third (39%) rotating their tires every 6,000 miles and 20% rotating every 3,000 miles.
|
If you want to buy a new or used car, where do you look first?
| Dealership |
(66%) |
| Newspaper |
(21%) |
| Internet |
(8%) |
| Other |
(6%) |
Even in this fast-paced age of e-commerce, Americans still prefer to shop traditional methods and to close the deal with a hand shake.
|
Besides price, what is the number one thing you look for in an automotive service center?
| Honesty/trust |
(46%) |
| Quality |
(28%) |
| Reputation |
(22%) |
| Time/scheduling |
(3%) |
| Cleanliness |
(1%) |
Of the 46% that primarily look for honesty/trustworthiness in an automotive service center, women (53%) were more likely than men (39%) to say this was the most important trait.
|
Who would you trust more with the service of your car, a male or female auto service technician?
| Male |
(48%) |
| Female |
(4%) |
| No preference |
(48%) |
|
From the overall figures, it appears that consumers stereo typically would most trust a man to care for their car, but the breakdown by gender paints a different picture:
| Men responded: |
Women responded: |
| Male |
(47%) |
Male |
(49%) |
| Female |
(3%) |
Female |
(4%) |
| No preference |
(50%) |
No preference |
(47%) |
Seems like men are more politically correct than the women! |
About the Surveys
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